On The New Logo
Warriors History
I’ve wanted to write about the new Warriors logo since forever, but a couple of recent posts have pushed me to finally put this item together.
The first was a year-end wrap-up post at Under Consideration — one of my favorite logo discussion sites – that ranked the Warriors’ logo as the second worst new identity of the year (here’s their initial review). And the second was a quick post at Golden State of Mind linking to this “alternative” logo featuring the Golden Gate Bridge and suggesting that it was an improvement. (my reaction: are you crazy?)
I’m somewhat mystified by the hating on the new logo, as I think the new identity strongly connects to the Warriors’ legacy while offering a unique look that is markedly better than all but the most classic of the current NBA logos. In fact, the only identities that I’d clearly put ahead of it are the Bulls, Celtics, and Lakers. (I’m also a big fan of the Nuggets’ mountain logo, but I don’t care as much for their actual uniforms.)
After the jump, read why I think the negative reviews are off base, along with a few alternatives to my least favorite aspect of the logo, the typography.
